CVR is a full service marketing, branding, and advertising agency with a global reach. This one-off piece was developed to represent the brainstorming phase of a project, where numerous ideas, personalities, and processes come together to create a focused strategy. Hundreds of unique components in color and scale create a unified whole in this large wall piece for the lobby in their new headquarters.
Medium: Painted Acrylic, Aluminum Standoffs
Location: Indianapolis, IN
Client: CVR (Caldwell VanRiper)
Size: 16’ x 16’ x 10″
We ended up making more of the components as the project neared completion so that CVR could turn them into nameplates for each of their employees. In this way, they each had a part of the new artwork in the lobby, showing how important each person is to their process.